Dear Friends of The Woods,
Westminster Woods has been serving the community for over 70 years and a lot has changed and evolved during that time. As we grow, it is important that our logo continues to represent our ever-adapting organization. You may have already noticed our new website and social media presence, and we are thrilled to debut our new logo as another unifying visual representation of The Woods.
THE PROCESS
The administrative staff and board members discussed the values of Westminster Woods - from their perspective and their campers' - and developed elements that would best represent those values in a logo. The elements you may notice include:
- Three trees: In likeness to the stunning forest that spans our 200 acre campus, and to represent the Holy Trinity, three redwoods were incorporated.
- Circle: To represent both the everlasting love of God and our commitment to serving our community, the trees were wrapped in a circle.
After weeks of collaborative design, line tweaking, and font choosing, we finished our new logo! I want to extend a special thanks to Katie O'Brien, our new Communications Coordinator for her leadership during the process, and Jonny Angulo, one of our new Teacher Naturalists for his computer design skills.
WHAT THIS MEANS
You will see our new logo in various places including our website, social media channels, and the summer camp brochure (hitting doorsteps any day!). Stay tuned for future communication and camp store merchandise with the new design.
In Faith,
Chris Rhodes, Executive Director
